Privacy policy

Last Updated: 2025-12-29

At Austrige ("we," "us," or "our"), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you visit or make a purchase from our e-commerce website, Austrige.com (the "Site").

By accessing or using our Site, you agree to the terms outlined in this Privacy Policy. We are based in Canada and primarily operate under the principles of the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

We do not sell your personal information to third parties.

1. Information We Collect

We collect various types of information to provide and improve our services, fulfill your orders, and enhance your shopping experience.

a) Personal Information You Provide to Us:

When you visit our Site, register for an account, place an order, subscribe to our newsletter, or contact us, you may provide us with personally identifiable information, including:

  • Contact Information: Your name, email address, phone number.
  • Shipping and Billing Information: Your shipping address, billing address, and associated contact details.
  • Account Information: Username and password (if you create an account).
  • Communication Content: Any information you provide when you communicate with us through email, chat, or other channels.

b) Payment Information:

When you make a purchase on our Site, payment details necessary to process the transaction are collected. We use third-party payment processors for all transactions. We do not directly store your full credit card details on our servers. Your payment information is securely processed by:

  • Shopify Payments: For credit card and other standard payment methods.
  • PayPal: For payments made through the PayPal platform.
  • Coinbase Commerce: For cryptocurrency payments.

c) Information Collected Automatically (Log Data, Cookies, and Tracking Technologies):

When you access or browse our Site, our servers and third-party services automatically record certain information. This may include:

  • Log Data: Your IP address, browser type and version, operating system, referring/exit pages, pages viewed, date/time stamps, and clickstream data.
  • Essential Cookies: Necessary for the Site to function (e.g., keeping items in your cart).
  • Performance and Analytics Cookies: Collect information about how you use our Site. We use Google Analytics 4 (GA4) for this purpose.
  • Targeting Pixels (Meta & TikTok): We use tracking pixels from Meta (Facebook/Instagram) and TikTok to measure user interactions and conversions from our social media channels.
  • Device Information: Device type, screen resolution, unique device identifiers, and mobile network information.
  • Advertising Data (AfterShip Ad Exchange): Through our partnership with AfterShip, we may collect data related to how you interact with advertisements, including device identifiers, IP addresses, and interaction events.

2. How We Use Your Information

We use the collected information for various purposes, primarily to operate our business, fulfill your orders, and provide you with a personalized and efficient service:

  • Order Fulfillment and Processing: To process your purchases, confirm your orders, and manage shipping and delivery. This involves sharing necessary information with our fulfillment partners: CJ Dropshipping and Printify. These partners share information with their respective shipping carriers (e.g., DHL, USPS, Canada Post).
  • Payment Processing: To securely process your payments through Shopify Payments, PayPal, and Coinbase Commerce.
  • Account Management: To manage your user account and provide customer support.
  • Personalization: To personalize your shopping experience by displaying relevant products, offers, and content based on your preferences and browsing history.
  • Communication: To send you transactional emails (order confirmations, shipping updates, customer service responses). With your consent, to send marketing and promotional communications via Klaviyo (email and SMS).
  • SMS Notifications: We use cookies to track items in your shopping cart, including abandoned checkouts. This information may be used to send cart reminder messages via SMS where you have opted in.
  • Site Analytics and Improvement: To analyze website performance and understand user behavior using Google Analytics 4 (GA4).
  • Marketing and Advertising: To deliver targeted advertisements on platforms like Facebook, Instagram, Google, and YouTube based on your interactions with our Site.
  • Order Tracking: To provide detailed order tracking information through Parcel Panel.
  • Review Collection: To facilitate customer reviews through Trustoo.io Reviews.
  • Carbon Removal Initiatives: To support carbon removal efforts associated with your orders via Shopify Planet.
  • Fraud Prevention and Security: To detect and prevent fraudulent transactions and protect the security and integrity of our Site.
  • Ad Exchange and Personalization: We use AfterShip to facilitate advertising services. We have entered into a formal Data Processing Agreement (DPA) with AfterShip to ensure your data is handled securely and in compliance with global standards including GDPR and PIPEDA.

d) Enhanced Social Media Conversion Tracking (Meta & TikTok):

To ensure accurate conversion tracking from our social media channels, we utilize the Enhanced data-sharing level for both the Meta Pixel and TikTok Pixel. This includes:

  • Server-Side Tracking (Conversions API): Critical events (such as purchases) are sent directly from our Shopify server to Meta/TikTok's server, bypassing browser limitations like ad blockers. This increases the reliability of our conversion data.
  • Advanced Matching: The browser-side pixel includes hashed (encrypted) customer identifiers such as email address, phone number, and location (if provided at checkout) to improve accurate matching of website actions to platform users.
  • Data Collected: Standard e-commerce events (Page Views, Add to Cart, Initiate Checkout, Purchase), enriched with the hashed personal data described above. This data is used solely to measure content performance and build privacy-conscious Custom Audiences.

3. How We Share Your Information

We do not sell your personal information. We share your personal information with third parties only as necessary to provide our services, operate our business, and as permitted or required by law.

Service Providers: We share information with trusted third-party service providers who perform functions on our behalf, including:

  • Fulfillment: CJ Dropshipping, Printify
  • Payment Processing: Shopify Payments, PayPal, Coinbase Commerce
  • Analytics: Google Analytics 4 (GA4)
  • Marketing and Advertising: Meta (Facebook/Instagram), Google, YouTube, TikTok, Klaviyo, AfterShip
  • Customer Support: Shopify Inbox
  • Reviews: Trustoo.io Reviews
  • Order Tracking: Parcel Panel, AfterShip
  • Fraud Prevention: Charge Flow
  • Environmental Initiatives: Shopify Planet

These providers are contractually obligated to protect your information and abide by strict confidentiality and data protection standards.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.

Legal Compliance: We may disclose your information if required to do so by law, in response to a court order, subpoena, or other legal process, or if we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or violations of our Terms of Service.

4. Data Security

We implement industry-standard security measures, including SSL encryption technology (HTTPS), to protect against unauthorized access, alteration, disclosure, or destruction of your personal information. While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

5. Your Choices and Rights

You have certain rights regarding your personal information:

  • Access and Correction: You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate or incomplete.
  • Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
  • Opt-Out of Marketing Communications: You can opt-out of receiving marketing emails by following the unsubscribe instructions included in each email. For SMS marketing, reply "STOP" to any message.
  • Cookie Preferences: Most web browsers allow you to control cookies through their settings. Please note that disabling cookies may affect the functionality of certain parts of the Site.

To exercise any of these rights, please contact us using the contact details provided below.

6. Children's Privacy

Our Site is intended for users aged 18 or above. We do not knowingly collect personal information from children under 13 years of age. If you believe we have inadvertently collected data about a child, please contact us immediately so we can take appropriate steps to delete it.

7. External Links

Our Site may contain links to external websites that are not operated by us. This Privacy Policy does not apply to such third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site after any changes indicates your acceptance of the revised Privacy Policy.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: austrigesupport@austrige.com
Mailing Address:
Austrige
64 Prairie Run Road
Colborne, ON, K0K 1S0
Canada